Do you know the biggest factor for a niche site’s success?
In my opinion, it’s definitely rooted in on-page optimization. While I’ve written about basic link building for niche sites before, I admit (and I’ve mentioned this in many places) that if a site’s on-page SEO isn’t properly set up, trying to move forward with it would not be wise.
Why am I saying this?
Once you finish reading this article, you’ll likely feel the same way. So, I encourage you to read it carefully and with focus.
Important Note: This article is written specifically for beginners, based on my own experience. For expert marketers, there’s no need to waste your time reading this—feel free to skip it!

Why This Article?
One of the biggest mistakes many people make when creating a niche site, especially in our community, is thinking that a niche site means buying a domain and hosting, writing many articles, and then starting the backlinking process. They believe the more backlinks they build, the higher their chances of ranking.
But is that really the case?
I’d say—No!
That’s a completely flawed approach. Let me explain this with a simple analogy: There’s a Bengali proverb that goes, “watering the top of a tree while cutting its roots.” Does that make sense now?
In other words, starting off-page SEO (like link building) without fixing your on-page SEO is like cutting a tree’s roots and trying to water it to keep it alive. But is that even possible? Will the tree survive? Of course not. It will die, no matter how much water you pour.
So, what should we do first? We need to plant the tree properly, ensure its roots are intact, and then water and care for it as much as we like. That’s how the tree will flourish.
Another common issue: Many people, after creating their site with this flawed approach and building tons of backlinks without results, come to me and ask, “Brother, could you please check my site? What’s wrong with it?”
At one point, I did a lot of site audits. I audited sites for many Amazon Affiliate Bangladesh Facebook Group members, Alhamdulillah. I gave detailed reports, explaining the mistakes and providing a long list of things they needed to fix. The audit reports were 5 to 20 pages long in PDF format, and I never charged anything. Preparing each report took me between 4 to 12 hours.
Unfortunately, only a handful of people ever followed up with updates after I shared their reports. But I don’t mind.
I’m sharing this because I want to highlight the importance of on-page SEO. When someone optimizes their on-page SEO correctly, their site’s chances of success increase dramatically. This article aims to guide you in determining whether your niche site is on the right track or if you might face problems down the road.
Let’s dive a little deeper and explore more.
On-Page SEO Factors
Let’s first look at the key on-page SEO factors we’ll discuss. Below is a list of elements you need to focus on when optimizing your site:
- Keywords
- Permalink/Article URL
- Meta Description
- URL Length
- H-Tag Usage
- Keyword Usage in Articles
- External Links
- Internal Links
- Image Alt Tags
- Site UI/UX
- Responsive Site
- Speed Optimization
- Secured Sockets Layer (SSL)
- Engaging Content
- Article Quality
- Article Structure
- Reader-Friendly Articles
- Article Length
- Table of Contents
- Rich Content
- Keyword Variations
- Grammar in Articles
- Eye-Catching Articles
That’s the list! Now, let’s dive into these topics one by one. As we go through them, I’m confident you’ll start seeing how crucial each factor is for your niche site’s success. Let’s begin!
Keywords
Keywords are the central focus of on-page SEO. They are the backbone of a website, forming the foundation upon which everything else is built: articles, structure, internal links, outbound links, and so on.
That’s why keyword selection/research is critical. However, since this article is not about keyword research, let’s focus on how to use keywords within an article.
There was a time when using keywords as much as possible in an article was considered good for ranking. Then came the concept of keyword density ratios. If a keyword appeared too often, the article was seen as over-optimized. This led to a rule where a keyword was only used once or twice in a 1,000-word article.
However, with Google’s RankBrain update, this ratio system has become outdated. Google no longer ranks articles based on the number of times a focus keyword appears. Instead, it evaluates content based on the audience’s needs and interests.
Nowadays, you’ll often see articles ranking for keywords that don’t even appear in the article itself. How is this possible? It’s due to RankBrain. As a result, you should focus less on the frequency of the focus keyword and more on using LSI (Latent Semantic Indexing) keywords and variations. Of course, article quality is also crucial.
Regarding article quality, it doesn’t necessarily mean it has to be written by a native writer. That’s not the point. Quality content means the article should be easy to read and understand. It doesn’t need to have complex sentence structures to be considered high-quality.
The article should be reader-friendly and simple to digest. That’s what makes it a quality piece.
Permalink/Article URL
The permalink or URL of your article must be SEO-friendly because search engine bots read it to understand the article’s topic. Therefore, it’s crucial to ensure the URL is clear and concise.
Many people make the mistake of using the entire article title in the permalink. This happens automatically, where whatever is written in the title gets transferred to the URL, including unnecessary elements like the year (e.g., “2019”). It’s important to avoid this.
Ensure your URL is short, concise, and contains the main keyword.
Meta Description
Google has become so smart that it doesn’t always rely on the meta description provided through plugins like Yoast. While it may still read it, Google doesn’t always capture or display the meta description you manually input, and it often pulls its own preferred snippet from the content.
Does that mean we should stop adding meta descriptions to articles?
Absolutely not! You should continue to provide meta descriptions for your articles. Even though Google may not capture it every time, it does read it. So, always write a good meta description to ensure we’ve done our part perfectly, leaving the rest up to Google.
URL Length
Here, we’re talking about the permalink or URL of an article. A URL includes the domain name, so when purchasing a domain, ensure it’s not too long. Experts suggest keeping the domain name within 15 characters for the best SEO performance.
After the domain name comes the specific article link; you can control this part when you post the article. But why should you control it? Because the shorter the URL, the more SEO-friendly it is. This has been well-proven. Nowadays, many large websites avoid using common words like “best” in the URL.
However, based on my experience, including the keyword in the URL is beneficial. For example, if your keyword is “Best Model Bangladesh,” the full URL could be something like:
https://yourdomain.com/best-model-bangladesh
If you’re confident in your expertise and have a long-term strategy in mind, you can adopt a silo structure and remove words like “best” from the URL, depending on your goals and experience.
H-Tag Usage
Proper use of H-Tags is crucial for structuring an article SEO-friendly way. Organizing content with H-Tags helps both search engines and readers understand the hierarchy and flow of information. But is using H-Tags complicated? I don’t think so.
Especially if you’re using WordPress, the Gutenberg Editor makes it even easier to handle H-Tags effectively. If you’re still confused, there are resources to guide you through the usage of H-Tags. Mastering this will clear up any misconceptions you might have.
Keyword Usage in Articles
I’ve already touched on this earlier, but let’s add more detail. It’s not always necessary to explicitly use the exact keyword in an article. As long as the overall article points to the keyword’s topic, that’s enough. This is the smartest way to structure content. The more naturally your content reflects the keyword, the more valuable Google will find it.
If you want, you can still use the keyword in the introduction. There’s no harm in that. However, it’s wise not to use the exact match keyword more than 2 or 3 times in the article, regardless of length.
External Links
Using external (outbound) links in an article is not a bad practice. However, following Yoast Plugin’s recommendation to add external links for every article isn’t mandatory. What’s essential is linking to authoritative sites.
Use reputable sources like Wikipedia, Google Scholar, or US research centers for external links. Avoid linking to sites in the Amazon affiliate program or similar commercial sites. Always ensure that these authority links are do-follow for better relevance and trustworthiness in Google’s eyes.
Internal Linking
Internal linking is an extremely important aspect of SEO. It refers to linking similar articles within the same site, which helps improve the site’s authority. When internal links are structured within a specific category or according to a specific system, it’s called Silo Structure.
Silo structure can be done in multiple ways, and the more clever you do it, the better your site’s position will be in search results. Personally, I follow the Silo structure on my sites, organized by categories. While some SEO experts don’t give much attention to siloing, it doesn’t mean they are unsuccessful. It depends on one’s perfectionism. For me, it’s important, so I do it. You don’t have to if you don’t feel it’s necessary. Simple as that!
If you want more details on the silo structure, you can read this article: Bruce Clay’s Silo Structure. I find their explanation very straightforward.
Now, regarding internal linking, whether or not you use siloing is your decision, but internal linking is a must for your site’s ranking. You can apply internal linking in two main ways:
- Linking from informational articles to buying guides.
- Linking informational articles and buying guides to each other.
Whatever method you choose, remember this important rule: Anchor text variation is essential in internal linking. It’s better not to use exact-match keywords as anchor text since Google doesn’t like that. Be thoughtful when choosing anchor texts.
Here’s what you should aim for with anchor texts:
- It should encourage readers to click willingly.
- While internal linking is done for both readers and search engine bots, keep in mind that the two function slightly differently:
- If a user clicks on an anchor, the search engine bot will also follow it.
- However, if the user doesn’t click, the bot might skip it.
So, be careful with your choices!
For example, if you’ve written an article about headphones and used an anchor text like “how to,” there’s no compelling reason for a user to click on it. Would you click on it if you were a visitor? Now, if the anchor text were “headphone installation,” a user might be more inclined to click, especially since they came to your site to learn something specific. You could also introduce variations using “install headphones” or “how to install headphones.”
By paying attention to such details, you’ll see how easy it is to vary anchor texts to benefit your site. This approach will help bring positive SEO results.
Image Alt Tag
Many people overlook the alt tag for images in on-page SEO. Images are often used on a site without applying alt tags, which is a critical mistake. Alt tags are extremely important because they provide a text alternative for search engines to understand what the image represents.
Search engines might consider this a significant error without an alt tag, as they rely on these descriptions to interpret the image’s content accurately. Furthermore, alt tags enhance your site’s accessibility by providing descriptive text for users who are visually impaired and rely on screen readers.

Site’s UI/UX
Those who are familiar with web development are likely aware of the importance of UI (User Interface) and UX (User Experience). Similarly, individuals who study SEO at a deeper level should also recognize the significance of these elements.
UI refers to the User Interface, essentially the visual part of a website that users interact with. The more visually appealing and attractive the interface is, the more it draws in the audience. A well-designed interface increases the website’s value, which is a well-known fact.
UX, or User Experience, is about how easily a visitor can navigate and use the website. The better the user experience, the more acceptable and appreciated the site becomes.
Both UI and UX are closely related to SEO. A site that is easy to use and visually appealing tends to rank higher, as search engines like Google prioritize user satisfaction. Therefore, it is essential to consider these aspects seriously when developing and optimizing a website.
Responsive Site
If your niche site is built using WordPress CMS, it is almost certainly responsive, as most WordPress themes nowadays are designed to be responsive by default. However, a few outdated themes might not be, but those are exceptions.
A responsive site means adjusting and displaying well on any mobile phone, tablet, or desktop device. Users won’t have to scroll horizontally or face issues like seeing only half of the page. The site adapts to the screen size and provides an optimal viewing experience.
Speed Optimization
Site speed is a critical SEO factor. If your site is slow, it can significantly impact your ranking in search engines. That’s why having high-quality hosting for your niche site is essential. However, it’s important to note that speed does not depend solely on hosting. Many other factors contribute to site speed.
To improve your site speed, you need to optimize several aspects:
- Maintain an appropriate text-to-code ratio.
- Optimize images for faster loading.
- Optimize CSS and JavaScript.
You can use tools like GTmetrix to check your site’s speed and follow its recommendations. You can easily optimize your site’s speed by searching for solutions online. Aim for a score of 80+ on speed tests, but if you can push it to 90+, you’re in great shape. Just a few tweaks can help you reach that goal.
Secured Sockets Layer (SSL)
SSL, or Secured Sockets Layer, is an essential SEO factor. It encrypts the connection between a user and the website, ensuring data privacy and security. It’s important to have SSL active on your domain, preferably DV SSL or Positive SSL.
SSL is often provided by hosting companies, and nowadays, most hosting services offer SSL certificates for free. Make sure to check whether your hosting provider offers free SSL before purchasing.
Engaging Article
When discussing articles, the phrase that comes up immediately is “content is king.” Many people emphasize writing in a native language, but the issue isn’t necessarily about being native. For instance, not all native Bengali speakers can write flawless Bengali. Many of us make grammatical mistakes while writing, even in our native language. Does that mean we’re not native speakers? Of course not. It just shows that being native doesn’t guarantee perfect writing.
You’ll often come across social media posts where the author isn’t a professional writer, but they write captivating stories. Their posts are so engaging that you feel compelled to read more after reading one. I could share a profile of someone from Bangladesh who isn’t a famous author, but once you read their post, you’d want to keep following their content.

This means that you need to write in a way that appeals to your audience. Using complex words or crafting grammatically perfect sentences is not enough. The key is creating content your readers enjoy and can easily connect with. If you keep this in mind, your website will start moving positively without much delay, and your conversion rates will improve significantly.
Article Quality
The quality of an article is a crucial factor. However, it’s essential to first understand what “quality” truly means. As the famous Bengali writer Bankim Chandra Chattopadhyay once said, “A great piece of writing is something that is easily understood upon reading.” So, with this definition in mind, I hope you no longer have any confusion between good content and bad content.
Article Structure
Article structure is extremely important. Even a well-researched, informative article can fail if improperly organized. I plan to elaborate on this topic in a separate post, but I’ll leave it here for now.
Reading-Friendly Articles
The terms “engaging article” and “reading-friendly article” are almost synonymous. Rather than focusing solely on grammatical perfection, the primary consideration should be how easy and enjoyable the article is to read. Can the audience understand it without difficulty? Is it clear and simple to follow?
Therefore, instead of following rigid writing rules, the emphasis should be on crafting articles that are more reading-friendly and easy for your audience to digest.
Article Length
The length of an article is important, but it should be considered relative to your competitors. Typically, buying guides should be over 3,000 words, while informative articles can suffice with around 700+ words.
However, article length isn’t always crucial. It entirely depends on the keyword you are targeting. For example, if the keyword doesn’t require much detailed information, there’s no need to force a 5,000-word article. Repeating the same points just to increase word count won’t add value.
Personal Experience:
I once instructed a writer to create buying guides, each with a word count of at least 3,000 words. The writer asked, “If I can cover everything in 2,000 words, is that okay?” At first, I was a bit puzzled—why would she reject the chance to write more and earn more money? But then I thought, why not?
She ended up writing the guide with fewer words, and surprisingly, that article has been competing with 5,000-word articles for the past 7-8 months, consistently holding the top positions (1 and 0).
Table of Contents
The Table of Contents (TOC) is extremely important, especially since several of my site’s content has been featured in Google’s rich snippets. Much of the traffic I’ve pulled from Google has come from articles with a well-structured TOC.
I always manually create the TOC for my articles, investing time and effort into it. I don’t rely on plugins, as I generally avoid using them. I prefer not to add a plugin to the site for tasks that can be completed with extra effort or through simple Google searches.
Other Factors
In addition to the TOC, your strategy must include keyword variations, address grammatical issues, and incorporate rich content and evergreen articles (I-Release articles).
Note: I had a few more on-page factors noted for this article, but I’ve omitted them for now due to time constraints. I promise to revisit and update this article with more details.
Overall Comment
I sincerely apologize if the article hasn’t met expectations in terms of structure and information. Time constraints have made it difficult for me to post regularly, and over the last three days, I’ve completed this piece bit by bit. I hope you can overlook any mistakes or shortcomings and view them with an open mind.
Feel free to share any suggestions or additions in the comments. I’ll appreciate your feedback.
Take care and happy affiliate marketing!
আসসালামু আলাইকুম ভাই।
টেবিল অব কন্টেন্ট টা কিভাবে সাজালে ভালো হবে কিছু স্ক্রিনশট দিলে ভাল হত।
ধন্যবাদ
ইনশাআল্লাহ এই নিয়ে একটা ভিডিও টিউটোরিয়াল পাবেন শিগগিরই। অগ্রীম জানতে অথোরিটি এইড ইউটিউব চ্যানেলটি সাবস্ক্রাইব করে রাখতে পারেন: https://www.youtube.com/authorityaid
Billal Bhai আপনি সবসময়ই beginner friendly. Thanks for sharing Article.
দারুণ লিখেছেন।
Very good article vai.
Informative and easy to follow.
Thanks for the awesome article brother. Bro, will it be any problem if I change the url length of any old article? So many articles were published without optimizing the urls, So, I am wondering If I see 301 error while I change those urls. Should I change those big urls to small ones? Thanks again!
পার্মালিংক বা ইউআরএল রিরাইট করলে ৪০৪ এরর হয়। যেটা সাইটের র্যাংকিংয়ে বিরাট নেগেটিভ ইমপ্যাক্ট ফেলে। এ থেকে আরেকটা বিষয় স্পষ্ট হয় যে, ইউআরএল কতটা গুরুত্বপূর্ণ।
যদি আপনার সাইট এখনও প্রাইমারি লেভেলে থাকে তাহলে রিরাইট করতে পারেন নিশ্চিন্তে। তারপর GWMT-এ রি-সাবমিট করে দিন। কয়েকদিনের মধ্যেই ঠিক হয়ে যাবে।
A great guideline for a newbie. It’s an awesome and well informative article for everyone who wants to know on-page SEO. Thank you so much
Brother, I need only to check my site. I have no confidence on someone claims them in Group. Because I know experts keep themselves silent and hidden from crowd. This is a problem for beginners as there is no chance to invest for SEOs or thinks like that. And, I think everything should be paid. In this situation what role you perform for your learners? how is it possible to reach experts who are really people like you?
Thanks
সাইট অডিটের উপর একটি পরিপূর্ণ আর্টিকেল/ ভিডিও আশা করছি।
আপনার কীওয়ার্ড যদি হয় “বেস্ট মডেল বাংলাদেশ” তাহলে ফুল ইউআরএল হতে পারে এরকম: https://yourdomain.com/বেস্ট-মডেল-বাংলাদেশ/।
আমার কীওয়ার্ড যদি হয় “বেস্ট মডেল বাংলাদেশ” হয় তাহলে ফুল ইউআরএল এরকম হলে? : https://yordomain.com/best-model-bangladesh/।
“এবং অবশ্যই এই এক্সটার্নাল অথোরিটি লিংকটা ডুফলো রাখবেন।”
এক্সটার্নাল লিংক কি ডুফলো করা উচিত না নোফলো করা উচিত? এক্টু ক্লিয়ার করবেন।
আপ্নার আর্টিকেল লিখক অই মহিলার সাথে যোগাযোগ করা যাবে? যে ৩০০০ ওয়ার্ড এর আর্টিকেল ২০০০ওয়ার্ড এ শেষ করেছে । আমি তাকে দিয়ে লেখাতে চাই।
Hello,
Do you accept guestposts? Content could be written to fit your site’s theme. Looking forward to hearing from you.
Alan